Cairo – Mubasher: Majid Al Futtaim has signed a strategic partnership with Lime Consumer Finance, a wholly owned entity of the UAE-listed First Abu Dhabi Bank (FAB), to introduce innovative and flexible financing solutions for customers across its destinations in Egypt.

The collaboration marks an important milestone in the advancement of Egypt’s retail and financial sectors, reinforcing both companies’ roles in shaping more customer-centric and digitally enabled services, according to a press release.

By downloading the Lime app, customers will have access to flexible financial solutions, including instant approvals, installment-based payments, and personalized financing plans.

Starting December 2025, the partnership kicks off with a one-month cashback campaign across Mall of Egypt, City Centre Almaza, City Centre Alexandria, and City Centre Maadi. Meanwhile, the dedicated Lime kiosks inside the shopping malls will enable customers to register and receive their cashback instantly on-site, ensuring a convenient, fast, and seamless experience.

Customers who pay their tuition fees using Lime at any of these destinations will receive a 15% cashback with no maximum limit, issued through Majid Al Futtaim’s exclusive gift card, which is accepted at more than 700 stores spanning fashion, electronics, dining, entertainment, and lifestyle categories.

Managing Director of Shopping Malls, Egypt and Lebanon at Majid Al Futtaim, Rasha Azab, said: “At Majid Al Futtaim, we are committed to continuously developing innovative and flexible solutions that provide our customers with an exceptional shopping experience.”

Azab added: “Our partnership with Lime reflects this commitment, offering exclusive promotions that combine entertainment with added value. Through this collaboration, we continue to drive digital transformation and deliver creative solutions that meet the evolving expectations of our visitors across Egypt.”

From his part, Ahmed Mohsen, CEO and Managing Director of Lime, noted: “Our partnership with Majid Al Futtaim reflects our vision of seamlessly integrating financial solutions into people’s everyday lives, enabling them to benefit from innovative financing options at Egypt’s premier shopping destinations.”

Mohsen concluded: “We believe that collaborating with a leading group like Majid Al Futtaim is an important step toward building a more inclusive and sustainable financial ecosystem.”

This partnership underscores Majid Al Futtaim’s commitment to delivering accessible and comprehensive retail experiences that meet evolving customer expectations for value, convenience, and flexibility.

The collaboration further supports Lime’s expansion into consumer lifestyle financing, contributing to the shift adopted in Egypt toward a more inclusive and cashless economy.

In July 2025, the official launch of Lime in Egypt was announced with an initial investment worth $9.40 million. This was followed by a strategic partnership with the Future University in Egypt (FUE) in August.